BUSINESS MODEL DEVELOPMENT (EBGN 460)
MANAGING & MARKETING NEW PRODUCT DEVELOPMENTS (EBGN 576)
This course provides a scientific approach to developing and marketing new products which are often critical to the success of firms competing in technology based industries. We will start with an overview of core marketing and then develop prototypes of a new product design. We will step through the new product development process in detail, learning about available tools and techniques to execute each process step along the way. New product prototypes will be used to gather data from prospective target markets and assess the viability of the design in the marketplace. 3 hours lecture; 3 semester hours.. Prerequisites: EBGN360, 3 hours lecture; 3 semester hours.
CHANGE THE WORLD (EBGN 498)
This is a series of short courses and lab that introduce students to the entrepreneurial process as follows:
- EBGN498 Beneficiary Discovery.
- EBGN498 Creative Problem Solving.
- EBGN498 Business Model Development.
- EBGN498/598 Business Model Lab.
The beneficiary discovery process focuses on investigating an interesting problem that a startup can try to solve. Correctly identifying and framing a problem is a critical step towards solving it. We take the time to deeply learn how a problem affects people using a process of empathy mapping. This step involves interviewing people and “falling in love with their problem.” We do not explore solutions nor do we brainstorm ways to deal with problems. The objective is to get the right problem and get the problem right before we attempt to solve it.
The creative problem solving involves developing potential solutions to a problem using rapid pretotyping (or pre-prototyping). A pretotype is a simple and quick test to validate an assumption about the potential solution. Iterating on pretotypes results in a minimal viable prototype or product (MVP). The objective is to arrive at a solution that actually solves the problem.
The business model development process is where you evaluate turning your solution to a problem into a viable and sustainable business. We use the business model canvas approach to explore different revenue and cost models and iterate on them. The objective is to develop a business model that allows the new venture to deliver value and scale.
As with all our entrepreneurship courses, the only effective way to acquire an entrepreneurial mindset is to practice it. This course takes an experiential approach: You are expected to start a new venture and be an active participant in the learning process. You interact with the beneficiaries and partners as you initiate and validate your ideas and hypotheses. Your active participation and engaged presence is required. Problems and solutions are broadly considered in commercial, social/non-profit or government contexts. Prerequisite: Intense curiosity. 1 hours lecture; .05 semester hours.
Students must engage in the design process to satisfy the needs of their clients.
Are you interested in learning how to turn our ideas into the metal objects? Would you like to learn about the casting process and how to develop your own patterns and molds using computer design tools? Interested in casting as a hobby or possible career? Would you like to design and produce your own product run of Mines mementos? If this sounds interesting, you are invited to join the pilot for a new class in the Mines Foundry:
MTGN 298A – Practical Foundry (CRN 86045)
An introduction to the theory and practice of metal casting and finishing. Students will develop a limited-run casting process for the production of a small metal products in the Mines foundry. The course will cover the basic science of the casting process, an introduction to metallurgy, an overview of casting economics, and an introduction to entrepreneurship.
3 semester hours; Th 3-6 pm; Hill Hall 124 (15 students maximum)